Demmel AG is taking an important step to secure the long-term competitiveness of the Scheidegg site. The relocation of labor-intensive manufacturing processes to Romania was a strategically significant decision that will enable the company to counter the high price pressure in the industry and respond flexibly to reduced demand from the automotive industry. At the same time, the Scheidegg site will be retained and strengthened in the long term. The measure will also result in job cuts.
This strategic realignment focuses on securing the site and ensuring a future-oriented corporate direction. It demonstrates a clear commitment to the region and to industrial presence in Germany. The expansion into Romania will also create an international production structure that provides flexibility for future growth. Demmel is thus joining the current trend in the industry of restructuring production capacities in order to successfully meet geopolitical and economic challenges.
Outlook: As part of the relocation decision, an assessment is being carried out in parallel for a new investment in modern and innovative surface technology. The focus here is on the manufacture of decorative aluminum trim parts—Demmel AG's current core competence. This already makes the company the market leader. This strength is to be further developed at the Scheidegg site in order to expand the market position in the future.