About Us

History

From sign factory to world market leader.

Demmel AG is characterized by continuous growth and constant product innovations. The company has come a long way since it was founded over 130 years ago. Today, Demmel AG has locations in Scheidegg, Heimertingen, Italy, the USA and China. All companies (Demmel AG, Demmel USA and DMCC) are part of the company's history.
A wide range of pioneering products has characterized the companies over the years. Innovative developments, increasing turnover and employee numbers - crowned by two awards - have made Demmel AG what it is today.

  1. 2021

    Production of the first illuminated front emblem

    2021 Erstes Bel. VW Emblem
  2. 2019

    Planning and start of construction of a further production site in Heimertingen (Memmingen) to expand production capacity

    Foto Vom Spatenstich Fuer Das Werk In Heimertingen
  3. 2017

    Investment in CP Targhe s.r.l., Italy, to expand further external production capacities

  4. 2016

    Founding of Demmel Inc. USA as part of the localization concept and to open up the NAFTA markets as well as to serve the local American market directly

  5. 2015

    Demmel GmbH is founded as a further subsidiary of Demmel AG based in Lindau for the outsourcing/processing of small orders and merchandise transactions

  6. 2014

    Development of the expansion and investment program for technological and environmentally oriented capacity expansion.
    Award: VW Group Award

    2014 VW Group Award
  7. 2012

    Due to the pleasing growth, the construction of the new production and administration building in Lindenberg, Hauser Wiesen industrial estate, with approx. 6,000 square meters of floor space is started

  8. 2011

    Dyna Systems GmbH is merged with Demmel AG as part of process optimization and harmonization. Sale of 6.7 % of the shares in RAWE Elektronik GmbH. Company anniversary 125 years Demmel + 40 years RAWE = 165 years success story of the Demmel Group

  9. 2010

    Dyna Systems GmbH acquires a stake in Invertag AG

  10. 2009

    Start of series production of Demmel AG's first illuminated trim part for the automotive industry. Turnover exceeds 50 million euros. Dyna Systems GmbH acquires 100% of the shares in Demmel Metal Components (formerly Matino PEC Nanjing, China) and Demmel Identification Components (formerly Matino HTC Nanjing, China). Start of production of stamped parts in China under the management of Tobias Holderried, son of Hubert Holderried

    2009 Erste ZSB ESL Audi
  11. 2006

    Dyna Systems GmbH acquires a 60% stake in Central Midori in Singapore in the keyboard sector in order to remain competitive, particularly in the low-price segment. The subsidiary RAWE takes over TEFAG AG in Mels, Switzerland, primarily as a design and development company.

  12. 2005

    Move into the new production hall at Grüntenweg 14 in Scheidegg (approx. 4,000 square meters of additional production space). Turnover exceeds the 25 million euro mark. Demmel AG takes over Dyna Systems GmbH as a 100% subsidiary. Demmel AG becomes the Demmel Group.


    Supplier of the year: Wincor Nixdorf Award

    2005 Wincor Nixdorf Preis
  13. 2001

    Transformation of Demmel GmbH & Co. into Demmel AG

  14. 2000

    Turnover exceeds the 20 million euro mark. The first painted emblem is produced.

    2000 Erstes Lackiertes Emblem
  15. 1999

    First etched and anodized door sill trim (Audi TT)

    1999 Erste ESL  AudiTT
  16. 1990

    Start of construction and move to the new administration building at Grüntenweg 14 in Scheidegg with approx. 2,000 square meters of office space. Turnover exceeds the 10 million euro mark.

  17. 1989

    Entry into the field of industrial communication (keyboards & operating systems) with a focus on outdoor applications under difficult environmental conditions. Acquisition of a license for the production of piezo keyboards under the name "Dynapic" and foundation of Dyna Systems GmbH with the partners Algra, Switzerland and RAWE, Weiler. Thomas P. Holderried, son of Hansjörg Holderried, becomes Managing Director.

    1989 Erste VAS Tastatur
  18. 1986

    Start of production of brand emblems for the automotive industry, laser technology in combination with photosensitive aluminum plates for the production of barcode labels, elaborately processed carrier plates with multi-colored printed overlay foils for keyboard production

  19. 1983

    The company is renamed "DEMMEL SCHILDERFABRIK GMBH & CO. A sales office was set up in Nymphenburger Strasse in Munich, managed by Manfred Demmel and Hubert Holderried.

  20. 1982

    The new production building at Grüntenweg 14 in Scheidegg with approx. 5,000 square meters of production space is occupied. Concentration on the production of industrial signs and front panels

  21. 1980

    It is decided to build a new plant in Scheidegg, close the Munich plant and relocate it to Scheidegg. Carl Demmel and Eugen Holderried retire from the management of the company and hand it over to their sons Manfred Demmel and Hubert Holderried.

  22. 1975

    The Munich-based company loses major customers and suffers a drop in sales. The search for new customers is proving difficult as the market has shrunk considerably. Scheidegg is not affected by this development. The main products are now front panels and signs for the machine industry and the broad customer diversification pays off.

  23. 1971

    Dr. Paul Holderried retires. His son Hansjörg Holderried takes over the management in Scheidegg.

  24. 1968

    14 years after the takeover, Scheidegg can repay the last loans and invest in new machines and systems from now on.

  25. 1956

    Dr. Paul Holderried joins the company as Managing Director. The development in Scheidegg and Munich could not be more different. Munich invests and produces high-quality products for leading companies - Siemens, Miele, Rowenta, Grundig, Saba, etc. Scheidegg is busy paying off debt. The customers are predominantly smaller medium-sized companies.

  26. 1954

    Dr. Fritz Leicher and his company are on the verge of bankruptcy. The company is taken over by Bayerische Metallschilderfabrik owned by the Demmel and Holderried families (Fritz Leicher's brother-in-law). The new company name is Metallätzwerk Scheidegg E. Leicher GmbH & Co.

  27. 1950

    Production in Birkenleiten is almost back to full speed. Dr. Fritz Leicher, whose family has been evacuated to Harbatshofen as a result of the war, produces cooking pots, milk churns, aluminium plates and other practical items in Schüttentobel using material left over from armaments production. However, this was not enough for him and he took over the Triwerk in Scheidegg. Sewing boxes, garden chairs, small pieces of furniture, etc. are produced there. A ski factory is added a little later. However, business did not go as well as hoped and things went downhill for two years.

  28. 1948

    Currency reform: The stable DM means that investments can slowly be made again.

  29. 1945

    Reconstruction of the Birkenleiten plant

  30. 1942

    The plant in Birkenleiten is almost completely destroyed in a bombing raid. Production is relocated to Pförring on the Danube.

  31. 1939

    Due to the onset of armaments, the demand for industrial signs explodes. Both companies are working at full capacity and develop into the leading companies in the German sign industry.

  32. 1934

    The factory is up for sale. Eugen Holderried Sr. is interested in buying it, but his son-in-law Dr. Fritz Leicher beats him to it and acquires the plant in Sendling. Competition from his own family

  33. 1934

    Competition within your own family.

  34. 1933

    The Jewish Schleissheimer family recognized the coming developments in good time and emigrated to the USA.

  35. 1931

    S. Demmel OHG buys production premises in Birkenleiten, Munich-Giesing at auction.

  36. 1928

    S. Demmel OHG is founded. Demand changes and so does production. Instead of door signs, the company produces signs for industry. Business is going well. The Schleissheimer family's company, Metallätzerei München, Fabrik chemischer Gravüren, as it was called at the time, has an impressive production building in Munich Sendling. There is also an upward trend there. The production techniques in both companies are now the same and the customers in the industry are no different. There is real, tough competition.

  37. 1924

    Inflation brings serious changes. Luppe and Heilbronner sell the company. The buyer is the Schleissheimer family. Sebastian Demmel also needs new capital and finds an investor: Eugen Holderried Sr.

  38. 1920

    After the First World War, Sebastian Demmel's business slowly regains momentum and he rents his own production facilities in Munich. After the First World War, Luppe und Heilbronner also switches to the production of etched metal signs for industry, as all exports have suddenly collapsed during the First World War. As a result, there are two sign manufacturers in Munich and a competitive situation arises.

  39. 1907

    Sebastian Demmel starts making door signs.

  40. 1895

    The addition "Metall-Intarsia-Werke" is added to the company name. Business goes from strength to strength, especially in Eastern Europe. At the turn of the century, there are sales offices in Prague and St. Petersburg and in the following years also in Brussels, Paris and London.

  41. 1886

    Founded as Luppe + Heilbronner OHG by Otto Luppe and Milton Douglas Heilbronner. Products are mainly chemically etched brass smoking articles, such as decorated ashtrays, smoking tables, cigar boxes, but also etched brass inlays for decorating furniture.